Crayola also recently released a short film of his to promote its Easy Animation Studio-just the latest in a string of corporate partners. Kellogg’s isn’t the only one feeling a sense of kinship with King. Most importantly, you’re looking for quality, not quantity: Potential influencers shouldn’t be chosen based on numbers alone, but on the overall engagement of their followers and their existing content. Start by researching key demographics and target markets. To determine the effectiveness of an influencer, you’ll have to do your homework. Not only will the right partnership differentiate your content, it will also build credibility.Īccording to Augure’s 2015 State of Influencer Engagement, the biggest challenge related to initiating this type of marketing strategy is identifying the right influencers. Introducing influencers into your branding strategy can address both of these concerns. Much of what’s produced comes off as “manufactured,” and loses its luster altogether. Today, content is increasingly flooding the Web, making it more difficult for businesses to stand out. More than just name-dropping, influencer marketing-the marketing of products and services to someone who is influential in a particular market, in hopes of influencing what other people buy-is a natural part of content marketing. His social media celebrity status has also made him one of the most popular influencers in the marketing game.
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The results are so clever that King is one of the most-followed users on Vine. An exceptionally creative videographer, 26-year-old King creates what appears to be magic with the use of quick, ingenious editing techniques. If you’ve never seen a Zach King video, you’re missing out. The master brand campaign isn’t so unusual, really, except for one thing: the videos were created by social media star Zach King.
#ZACH KING MAGIC VINES KELOGS SERIES#
In March, Kellogg’s launched a series of online videos in an attempt to bring back the appeal of breakfast cereals.